Home Selling Guide
Tips For Selecting A Realtor®
Your Real Estate Professional should be:
- Aware of the complicated local and state requirements affecting your transaction.
- Effective in multi-party, face-to-face negotiations.
- Highly-trained, with access to programs for continued learning and additional certifications.
- Resourceful in attracting the largest possible pool of potential buyers.
- Knowledgeable in the technology resources that facilitate the transaction.
- Assisted by a fully-staffed marketing department.
- Supported by professional legal counsel.
Developing a Marketing Strategy
In order to sell your home quickly and with the best possible terms, it's necessary to prepare your home for the market.
This process includes:
- Deciding when to put your home on the market.
- Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
- Estimating probable net proceeds.
- Advising you on how to make your home more appealing to potential buyers.
Marketing Your Property
- Ordering a "FOR SALE" sign to be placed prominently on your property with a brochure box so that drive-by clients can get access to information regarding your home.
- Install an agent sign rider with a direct dial number to the listing agent's cell phone for instant access to information or to schedule a showing.
- Installing an electronic, high security lock box to make it easy for agents to show your home.
- Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
- Developing a flyer/brochure highlighting the features and benefits of your home.
- Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents by sending out "Just Listed" mail notices.
- Holding open houses when appropriate.
- Featuring your property on our web site as well as other real estate websites.
Managing the transaction
You'll appreciate having a strong advocate on your side during the transaction!
Negotiating the Offer
Your Realtor will immediately present and explain all offers to you.
You will be able to accept, reject, or counter any offer presented.
During the negotiation process, your Realtor will leverage their experience and skills to advocate your interests:
- Reviewing the contract and obligations before you sign.
- Negotiate an acceptable amount of earnest money to protect your interests.
- Verifying the buyer's capability to perform financially on their contract.
- Explaining how contingencies and release clauses work.
- Negotiating through the inspection work orders that may be requested by the buyers following their inspection.
- Defining legal disclosure requirements.
- Orchestrate the offer process for "back-up" offers, if necessary.
Throughout the negotiation, your Realtor will provide you with a professional,
objective point of view; but the final decision of accepting an offer is yours.
After the Offer is Accepted
Once an offer is accepted, your Realtor will manage all the details to make the
process as stress-free and efficient as possible:
- Submitting title to Title Company with close instructions.
- Staying in contact with the buyer's agent to ensure a smooth close.
- Following up on the progress of the buyer's loan.
- Monitoring all contingency removal deadlines.
- Assisting you if a conflict with the buyer arises.
Finalizing and Closing the Transaction
Finalizing the process includes reviewing all closing documents and ensuring both parties have copies.
When the transaction has closed successfully through a qualified title company,
your closing check will be presented to you by your closer and the keys presented to the new owner by your agent.
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